Job Category

Salary

£30,000

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Job Overview

Marketing Executive                       Sale                             £30,000doe

A leading manufacturing business require a Marketing Executive to play a crucial role in executing their marketing strategies and enhancing their digital presence. If you are an energetic individual who thrives in a hands-on role, implementing a variety of marketing activities to drive brand awareness and business growth, then please give me a call for an informal chat.

 

Key Responsibilities:

 

  • Implement and manage digital marketing campaigns across various platforms, including social media, email marketing, and advertising.
  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, digital, and video assets.
  • Update and maintain the company website using CMS tools, ensuring content is fresh, relevant, and SEO-optimised.
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
  • Design and send regular email newsletters, promotional emails, and automated email campaigns.
  • Monitor and report on key performance indicators (KPIs) such as website traffic, social media engagement, and campaign effectiveness. Use analytics tools to provide insights and recommendations.
  • Conduct research to identify new marketing opportunities and trends and understand competitive positioning.
  • Assist in maintaining consistent brand messaging across all marketing materials and channels.
  • Work closely with other departments, including sales and production, to support marketing initiatives and ensure cohesive messaging.
  • Assist in the planning and execution of trade shows, product launches, and other promotional events.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.

 

Desirables:

 

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum of 1-2 years of experience in a similar marketing role, preferably within an SME or manufacturing environment.
  • Experience using digital marketing tools and platforms such as Google Analytics, AdWords, social media management tools, and email marketing software (e.g., Mailchimp).
  • Strong writing skills and the ability to create compelling content for various audiences and platforms.
  • Comfortable with using content management systems (CMS), particularly WordPress, basic HTML knowledge, and an understanding of SEO principles.
  • Ability to analyse data, derive insights, and apply findings to improve marketing performance.

 

 

If you have proven marketing experience and are looking for a new opportunity to work directly with the Strategic Marketing manager, then please call Lisa at Forrest Recruitment Ltd on 0161 928 9268 or email [email protected]

Please note that due to the high volume of applications we receive, only those successfully shortlisted for the role will be personally contacted.

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